The Samsung Gear 360 ー a 360-degree camera that shoots in 4k — is now in BuzzFeed’s hands.
Here’s what BuzzFeed’s Head of Development had to say:
The possibilities for stupid, weird, hilarious, shocking and ridiculous videos are endless. But 360-degree video either goes viral or turns into sucky content that comes off as trying too hard. BuzzFeed’s millennial audience already has extremely high expectations , so although this technology is revolutionary ー they’ll need to be smart about meeting the mark.