Given that Amazon makes and sells Kindle ebook readers , it shouldn't come as much of a surprise that Jeff Bezos' retail giant likes to dish out deals on these devices. We saw a few of these bargains over Black Friday and Cyber Monday last month, and the fun hasn't stopped as we charge headfirst into December's cavalcade of Christmas shopping.

If you’re in the market for a Kindle reader ahead of Chrimbo, now is a great time to grab one for a reduced price. Make sure to check back regularly for updated deals on Kindles, as we'll compile all the latest ones below.

Our pick of the best Christmas shopping Kindle deals

£20 off all new Kindle Paperwhite (was £120, now £90)

Amazon is currently offering the revamped, waterproof Kindle Paperwhite for £20 less than usual. The Wi-Fi model with 8GB of storage will set you back £99.99 (down from £119.99), with the 32GB costing £129.99 (down from £149.99)

Buy now from Amazon

The 4G Kindle Paperwhite is also £20 cheaper at Amazon

If you can afford to spend a little bit more, Amazon will chuck in some 4G mobile data, allowing you to download books on the go. The 4G version with 32GB of storage will currently set you back £199.99, instead of the usual £219.99. That's another saving of £20! Buy now from Amazon

And there's also £30 off this bundle

Additionally, Amazon has knocked £30 off a bundle that gets you a Kindle Paperwhite with a black leather case and a speedy-charging 9W Power Adapter.

The bundle deal applies on both versions of the Wi-Fi-only Paperwhite: the version with 8GB of storage will set you back £142.97 (down from £172.97), while the 32GB iteration costs £172.97 (down from £202.97). Buy now from Amazon